Global electronics distributor and supply chain partner, Astute Group, today announced a new strategic distribution agreement with Puya Semiconductor, a leading supplier of ultra-low power non-volatile memory and Arm® 32-bit Microcontrollers (MCU) semiconductors.
Puya Semiconductor is highly regarded for its commitment to innovation and excellence, making its products a preferred choice for numerous brands globally, including Samsung, OPPO, Xiaomi, and HP. The company specialises in highly reliable, ultra-low power solutions that address critical needs in modern electronics design.
Under this new agreement, Astute Group will distribute Puya’s comprehensive range of NOR Flash, EEPROM, and Arm® Cortex-M0+ & M4 core MCU products. Puya’s NOR Flash devices are particularly suited for applications such as low-power Bluetooth modules, true wireless stereo (TWS) headsets, mobile phone touch and fingerprint technologies, and car navigation systems. Its EEPROM products are extensively used in mobile phone camera modules, smart meters, network communications, and home appliances, ensuring high endurance and stable data storage for frequent updates.
Mike Ward, Semiconductor BDM, Astute Group, commented, “Puya’s ultra-low power design philosophy and proven success with global tier-one brands align perfectly with our focus on delivering reliable, efficient solutions to demanding markets. We are excited to offer customers greater access to these cutting-edge technologies.”
“Our collaboration with Astute Group enables us to expand our footprint across key European markets,” said Norbert Harkam representing Puya Semiconductor. “Astute’s deep technical knowledge, dedicated engineering support, and strong presence in high-reliability sectors make them an ideal partner to serve our growing customer base in industrial, automotive and consumer applications.”
The partnership is set to strengthen supply resilience and accelerate the adoption of low-power embedded technologies across the region, reinforcing Astute Group’s commitment to supporting the evolving needs of OEMs and systems integrators in the most demanding sectors.
About Astute Group
Astute Group is one of the world’s most knowledgeable experts in global, authorised electronic component procurement, demand-creation distribution, and supply chain management. Trusted to deliver in the most complex, mission-critical, and technologically advanced arenas, Astute Group works with a hand-picked selection of the world’s elite component manufacturers to provide customers with the support they need to turn their visions into reality. www.astutegroup.com
About Puya Semiconductor
Puya Semiconductor is a premier provider of low power non-volatile memory and microcontroller products, including NOR Flash, EEPROM, and Arm® Cortex-based MCUs. Known for innovation, quality, and reliability, Puya supports global brands across mobile, automotive, industrial, and consumer sectors.
