Essemtec, a global leader in adaptive SMT manufacturing solutions, is pleased to announce the appointment of Francisco Muñoz as Sales Manager for Mexico. Based in Guadalajara, Francisco will support electronics manufacturers across the country, helping them implement flexible and efficient production solutions that improve performance and operational outcomes.

Francisco brings more than 20 years of experience in the electronics manufacturing industry, combining strong technical expertise with extensive commercial knowledge. Throughout his career, he has supported customers with equipment, software, and service solutions, consistently demonstrating the ability to solve complex manufacturing challenges through technology and collaboration.

His career began on the shop floor as an SMT Engineer, where he developed a deep understanding of production processes and operational constraints. He later progressed into SMT Process Leader and Field Service roles, strengthening his hands-on expertise in customer support and manufacturing optimization. He subsequently transitioned into sales and business development, where he has spent many years helping electronics manufacturers identify opportunities for growth and efficiency.

“Francisco’s combination of technical depth, customer understanding, and commercial experience makes him a strong addition to our team,” said Frank Hart, Director Americas at Essemtec. “His ability to bridge engineering and business needs aligns perfectly with our philosophy: Our Focus – Your Solution.”

Throughout his career, Francisco has been driven by a passion for connecting people and technology. He thrives in dynamic environments where innovation and collaboration lead to measurable impact, with a strong focus on delivering long-term value and operational profitability for customers.

“I am excited to join Essemtec and contribute to the company’s continued growth in Mexico,” said Francisco Muñoz. “Essemtec’s innovative solutions and customer-centric approach provide a strong platform to support manufacturers in achieving their production goals.”

With this appointment, Essemtec further strengthens its presence in Mexico and reinforces its commitment to providing local expertise and support to electronics manufacturers across the region.

www.essemtec.com