ASC American Sun Components was honored to attend electronica 2022 in Munich, Germany from November 15th to 18th. Electronica is the leading trade fair in the international electronics industry, and this year brought together over 2,100 exhibitors and nearly 70,000 visitors. The fair booths spread out across 14 halls. This November, electronica saw the highest levels of attendance since before the COVID pandemic, with attendance only lagging behind 2018’s record high by 14%. International attendance from companies like ASC and visitors was up by 54% over previous exhibitions (, 2022).

A Glance at Our Presence

ASC hosted our own 350 square-meter booth, complete with a balcony, café seating, and a coffee and snack bar fully staffed with a barista and service team. Over the four days of the event, we invited visitors to enjoy free food and drinks and the opportunity to meet with members of the ASC team. At ASC, we believe the customer always comes first and strive to provide the best service and benefits in the international electronics industry. Electronica 2022 gave us the perfect opportunity to put that philosophy into practice for potential customers. Before leaving, everyone who stopped by got to spin our wheel of fortune for a prize. Free cocktails and vouchers for free shipping are just some examples of the items one was able to win. On the last day of electronica 2022, a professional violinist performed at the booth and enchanted the ears of every visitor in Hall B4 for several hours.

Supply & Demand Dilemma

One of the main topics of conversation at electronica 2022 was the distribution challenges many manufacturers and suppliers are facing. Like many other industries, the international electronics industry has suffered from shipping delays, supply chain bottlenecks, and shortages of both raw materials and skilled workers.

ASC’s Global Solution

At our booth, visitors from around the world got the opportunity to see electronic component distribution in a new light. Without the proper components, electronics manufacturers cannot meet global demand for a wide variety of products. Their options are to scale down production and lose profit or replace their usual materials with inferior ones, potentially hurting their reputation and leading to future revenue loss. ASC has over 5 million semiconductors, passives, and electromechanical components in stock from over a thousand name-brand suppliers. We can deliver anywhere in the world within 24 to 48 hours, helping to keep production lines moving. We also offer free quality testing, so our customers know that when we say, “quality is non-negotiable,” we really mean it.

Marvin Wesselburg (12/2022); Marketing Manager at ASC American Sun Components

Ⓒ ASC American Sun Components 2022