MicroCare, LLC is pleased to announce that Emma Chen has joined the company as Regional Sales Manager for MicroCare Asia. Emma is responsible for the growth and development of the MicroCare electronics and Sticklers™ fiber optics cleaning business platforms.

Emma joins MicroCare with over a decade of experience in global marketing and regional business development with electrical and electronic manufacturing companies including ABB and most recently Essentra which specializes in producing parts for the automotive and electronics markets. Emma was directly responsible for critical cleaning and fluid handling products to medical device and personal care manufacturers and for packaging solutions to healthcare and fast-moving consumer goods manufacturers.

She holds a Master of Science degree focused in Marketing and Consumer Insight from Nanyang Technological University in Singapore.

“I’m excited to join the MicroCare team,” Emma said. “The Asia and Pacific Region market is large, diverse and rapidly expanding. I’m looking forward to serving those companies with our full line of critical cleaning products.”

Jerald Chan, Managing Director, MicroCare Asia is pleased that Emma has joined the company. “With Emma’s experience and knowledge of the Asia and Pacific Region markets, she will help us reach more customers quickly, further expand our partner network and strengthen our reputation as the critical cleaning experts in the electronics and fiber optics industries.”

Emma is working from the MicroCare Asia headquarters in Singapore.

About Microcare
Fast-growing MicroCare, LLC is a global company headquartered in New Britain, CT. Since 1983 it has been the leading manufacturer of safe, environmentally progressive chemistries and tools used for critical cleaning. These products are supplied to industries as diverse as electronics, metal finishing, transportation, communications, medical device manufacturing and aerospace. MicroCare employs a skilled team of chemists and technical engineers to help companies use these fluids properly, safely and more economically.

MicroCare has an ISO 9001:2015 registered quality system and is continually improving and expanding its range of products with a full R&D lab located in New Britain, CT. MicroCare has three manufacturing facilities in New Britain, CT., a global logistics center in Rocky Hill, CT., production facilities in the UK, and distribution centers in Belgium and Singapore. MicroCare products include the MicroCare™ fluids, Sticklers™ fiber optic cleaners, MicroCare Medical™ and Certol™ among its brands.