MicroCare LLC, experts in critical cleaning, coating and lubricating chemistries, has announced the launch of its new Spanish language website. With over 475 million native Spanish speakers in the world, MicroCare is now making it easier for them to get MicroCare and Sticklers cleaning fluids and tools.

Having launched a redesigned English language website last year, the new Spanish language inclusion reflects the company’s global awareness and its desire to extend its outreach at a local level and to make its information available to a wider audience.

Guylaine Guerette, Senior Marketing Manager said: “The digital arena is extremely important and we want to ensure the MicroCare website aligns with this, as well as upholding our culture of providing an exceptional customer service experience. Adding the new Spanish language site provides a better user experience. It makes it easier for our Spanish speaking customers to learn about our products and how to use them effectively and safely.” 

“We have a large Spanish-speaking customer base in South America and Europe, so it was an obvious choice when adding the Spanish language website. As a global company, language support is an important way to make MicroCare more accessible. We will continue to expand our Spanish language website by adding additional content in the months to come.”

The Spanish language website includes industry pages for electronics, fiber optics, medical devices and precision cleaning. The website includes a product finder tool where users can easily identify the correct cleaning fluid based on their substrate and the contaminant encountered. There are also Spanish language technical and safety data sheets available for each product and a ‘where to buy’ tool with an extensive list of distributors in 47 countries across the globe.

In addition to the Spanish language website, MicroCare also launched the MicroCare español YouTube channel.